Astghik Poghosyan | September 2016
As stated by the acclaimed pop revolutionary, Andy Warhol, ‘being good in business is the most fascinating kind of art.’ Warhol took the traditional perception of fine art and reversed it to create a commercial Pop Art culture through his unique production strategies, and his understanding of upscale consumerism. His efficiency in the production of his work was the turnaround of the pop movement in the Western art world.
Warhol had a fine grasp of the market and the importance of pop icons, so it comes as no surprise that he has dominated art sales with a constant upward progression throughout the years. Fine arts can be an unconventional investment for some since profitability can be often times unpredictable. However, Warhol works are an exception to this. Andy Warhol is known as the God of contemporary art. In 2010, his works totaled up to be 17% of sales in the fine art sales market and during 2012, he was one of the world’s top selling artists. Warhol also had a 24% increase in sales between 2013 and 2014. (Appleyard, Bryan. “A One Man-Market.” The Economist. The Economist, Nov. 2011. Web. Sept. 2016.)
The versatility in his work makes him accessible to a diverse group of investors, with a price range that varies from a few thousands, and climbs to the high millions. An analysis of his market predicts a 25% value growth per annum.
Revolver Gallery holds prestige as the owner of one of the largest Warhol collection. With over 200 prints and paintings, we have the largest gallery-owned collection in the world. While we cannot make investment advisements, we have followed the trend of Warhol sales in the market.
Warhol’s works are referred to as “blue chip” art. This may sound familiar since you probably have heard the term relating to a type of stock. This type of stock is the most expensive of its kind because they are usually unwavered by economic conditions. They make up the S&P 500, and Warhol sales have consistently outperformed the S&P. His works are like a fashion trend that never fades, always sought out by an interested party on the other end of the bargain.