Title: The New Spirit (Donald Duck) (FS II.357)
Medium: Screenprint on Lenox Museum Board.
Size: 38″ x 38″
Edition: Edition of 190, signed and numbered in pencil. Portfolio of 10.
The New Spirit (Donald Duck) 357
This image of Donald Duck comes from a Disney short about wartime propaganda along with Disney humor. It encourages the public to pay their income taxes without complaining too much. The film was nominated for an Academy Award for Best Documentary feature in 1943 and Warhol created the print 42 years later. Like most of the images used in the Ads series, Warhol was commenting on the impact of mass media, and in this case the use of it for government gain, which was an entirely different type of marketing. In the image Donald Duck is featured in the middle, in front of a repeated Donald, giving the sense that he is on the move.
The New Spirit (Donald Duck) 357 as Part of Andy Warhol’s Larger Body of Work
The New Spirit (Donald Duck) 357 is a part of a series of ten screenprints in the Ads series that exemplifies a form of advertisement for Warhol’s artwork, blatantly acknowledging the commercial nature of American society and urging consumers to continue buying iconic imagery that will forever proposition them with a new and exciting product. The series took commonplace, iconic advertisements and elevated the product being marketed to the status of art. When viewed collectively, the series portrays the defining features of 1980s American culture confident and consumer driven. Alongside The New Spirit (Donald Duck) 357 were advertisements for Chanel, Apple, Life Savers, Mobil, Volkswagen Paramount, Blackglama (Judy Garland), Rebel without a Cause (James Dean), and Van Heusen (Ronald Reagan).