Bianchini Gallery (USA)

Bianchini Gallery was a Manhattan art gallery founded in the early 1960s by Paul Bianchini. In 1964, Warhol created an edition of Campbell’s Soup shopping bags (Campbell’s Soup Can (Tomato) 4) for the American Supermarket Exhibition at the Bianchini Gallery. This exhibition featured 6 prominent pop art artists of the time such as Roy Lichtenstein, Jasper Johns, Robert Watts, and more who created work that transformed the gallery space into a supermarket. Warhol specifically created shopping bags with the iconic Campbell Soup Can on it which he sold for two dollars each. This exhibition was groundbreaking due to the way it addressed the consumption of post-war America and the inclusion of ready-made objects within high art. Bianchini was known for exhibiting the works of lesser known artists, especially pop artists. In the 1960s, he spent much of his time in New York but also in Paris, where he introduced the work of upcoming American pop artists to a new European audience.

 

campbell's soup can