Campbell’s Soup I: Pepper Pot 51 is a screen print by Andy Warhol created in 1968. It is one of ten prints included in his Campbell’s Soup I portfolio. Originally, Warhol painted the soup cans in 1962 as part of 32 Campbell’s Soup Cans. Six years later, he revisited the concept using the novel screen print technique for the sake of creating a more exact reproduction. As a result, the portfolio is very strong in its resemblance to Campbell’s original design. The print is simple and bold in its colors, symmetry, and design, evoking themes of advertisement and the mass-production of consumer goods. As some of his most notable work, the Campbell’s Soup Can reflects Warhol’s main fascinations with modern society. This series, as well as Campbell’s Soup II, is amongst his top 10 most valuable portfolios.
In 1962, Warhol’s first solo exhibit surprised audiences at the Ferus gallery in Los Angeles. 32 exact replicas of Campbell’s original product perplexed artists and critics. The paintings’ presentation resembled a grocery store aisle. Some artists thought the commercial subject matter was a flagrant appropriation of a readymade image. At the time, abstract expressionism was the dominant art style, and pop-art hadn’t met critical acclaim. Nobody had ever seen anything like it, and some people questioned the artistic value of the work. However, others loved the exhibit, and the soups were an ultimate success. Decades later, the soup cans remain controversial, and have become some of the most important works in modern art history.
Andy loved Campbell’s soup, and claimed to have drank it almost everyday for 20 years. Besides loving the taste, the motivation behind Warhol’s soup cans lies in his interest in commerce, and his fascination with 20th century industrial achievement. Warhol’s history as a commercial artist led him to an interest in mass-production and advertisement. His Ads series further emphasizes this theme. Typically, most people didn’t see a relationship between art and commercial products. For Andy, art and consumerism were closely related. In fact, it’s no coincidence that he called his New York studio “The Factory”. Subsequently, he started Factory Additions, his own publishing company. Some of the first series he published and distributed were the Campbell’s portfolios, as well as the Marilyn series.
Andy saw perfection and incredible convenience in ubiquitous consumer products. To him, mass-produced commodities were a viable source of art and inspiration. Unlike the abstract expressionists of the era, his pop-art is non-expressive and emotionless. Instead, much of Warhol’s artwork is ironic, and makes commentary on the status quo of art. Rather than choosing subject matter from themes like nature, emotion, violence, or human struggle, Warhol found inspiration in artifacts of industrial production. He understood widespread commodities as a direct expression of the current culture, and a signifier of human achievement. Furthermore, Andy saw a close relation between art and business. After all, people buy and sell paintings like valuable commodities in the art market. Instead of creating complex paintings, Andy depicted objects that were already for sale.
Campbell’s Soup I: Pepper Pot is a hallmark of modern art. Ultimately, the soups represent Warhol’s fascinations and bold style, and remain as his most recognizable works. In regards to art history, the soup cans were instrumental in elevating the pop-art genre to the realm of high art. Through them, Andy helped redirect people’s attention towards alternative sources of art and inspiration, and caused people to reconsider established codes of artistic value.