Andy Warhol’s New Coke print is of a Coke can spilling over, which makes the purpose of the image ambiguous. It is not explicitly an advertisement trying to sell Coca-Cola. In fact, the initial release of New Coke was highly contested, as consumers were divided on the change of formula. New Coke (see F. & S. IIIB.44) screenprint in colors, on colored graphic art paper, one of a small number of impressions, the full sheets, printed on two sheets.
Warhol New Coke Print as Part of Andy Warhol’s Larger Body of Work
“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” (A. Warhol, quoted in A. Warhol, The Philosophy of Andy Warhol: (From A to B and Back Again), San Diego, 1975, pg. 100)