Warhol Print Series Performance 2024: Bestsellers, Records & Investment Returns
731 Warhol prints came to market in 2024, and the story they tell isn’t uniform. Cow dominated by volume. Ladies and Gentlemen had a cultural moment. Moonwalk broke an eight-year-old record by 77 percent. And fifteen prints that have been building value since 2000 averaged a 1,500 percent return over twenty-five years. This page documents the full picture of Warhol print series performance in 2024—who sold, who appreciated, and who has proven themselves over time—drawn from the 2025 Warhol Print Market Report by Ron Rivlin.
Key Statistics at a Glance
| Metric | 2024 Figure |
|---|---|
| Total Warhol prints offered for public sale | 731 |
| Best-selling series by volume | Cow (38 prints) |
| Highest single-year appreciation | Details of Renaissance Paintings (St. George) +67% |
| Highest new sales record | Moonwalk: $262,000 → $463,550 (+77%) |
| Most valuable print sold | Double Mickey Mouse: $630,000 |
| Average price of top 20 prints | $280,694 |
| Average return of top 15 prints since 2000 | +1,500% |
| Highest long-term return (2000–2024) | Moonwalk +2,525% |
Best-Selling Warhol Print Series 2024
Sales volume is the most candid signal in the Warhol print market. It reflects not what collectors are willing to pay, but what they are willing to seek out — and in 2024, two series made moves that the appreciation data alone wouldn’t predict.
Print Market · Bestsellers 2024
Top 10 Warhol Print Series by Sales Volume: 2023 vs. 2024
Number of prints coming to public sale
Source: Warhol the American: 2025 Print Market Report, Revolver Gallery · Ranked by 2024 volume
What the Volume Data Tells Us
Cow registered the largest volume increase of any series, more than doubling from 18 to 38 prints. Along with Flash, Cow is one of two high-volume series available at accessible price points—and both surged in 2024. Flash climbed from 20th on the bestseller list in 2023 to 4th, with roughly one-fifth of all public Flash sales since 2000 occurring in a single year. The combined signal is clear: price-conscious collectors—the dominant buyer profile in 2024—were actively entering the market at the lower end.
Ladies and Gentlemen told a different story. More than one-third of all Ladies and Gentlemen sales recorded since 2000 occurred in 2024 alone—a surge driven by rising cultural relevance around gender identity and Warhol’s portrayal of trans women and drag queens in 1970s New York. When cultural context aligns with a Warhol series, the market responds quickly.
Mao continued its long decline from dominance. Once the bestselling Warhol print since 2000, it ranked 5th in 2024. Geopolitical friction between the U.S. and China has dampened collector appetite for communist iconography, and the print has slipped from the 20th most valuable Warhol to the 29th. Sales volume contracted from a 2015 peak of 40 prints to 26 in 2024. By contrast, Ten Jews of the Twentieth Century—not in the top 10 but notable—saw sales jump from 4 prints in 2023 to 18 in 2024, averaging 44 percent above estimate, driven by global solidarity with Israel following the war in Gaza.
Campbell’s Soup I and II dropped to their lowest combined sales volume in a decade. Despite the contraction, valuations held steady. Collectors appear to be holding rather than selling, and the sell-through rate on prints that did come to market remained strong. Value holding against lower volume is a constructive signal.
The Most Liquid Warhol Prints
Four series with more than ten prints at public sale in 2024 achieved 100 percent sell-through rates—meaning every print that came to market found a buyer: Endangered Species, Birth of Venus, Campbell’s Soup II, and Flowers. These represent the most liquid Warhol prints currently available.
Warhol Prints by Value Appreciation 2024
Top 15 Print Series: Year-Over-Year Appreciation
The following rankings track the fifteen Warhol print series with the strongest average sales price appreciation from 2023 to 2024. Only series with more than 25 public sales since 2000 are eligible. Four series appeared for the first time in 2024, having crossed the 25-sale threshold: Kiss, Paris Review, Self-Portrait, and U.N. Stamp.
Print Series Performance · 2024
Top 10 Warhol Prints by Value Appreciation
Year-over-year average sales price appreciation · Series with 25+ public sales since 2000
Source: Warhol the American: 2025 Print Market Report, Revolver Gallery · Eligibility: series with 25+ public sales since 2000
Reading the 2024 Appreciation List
The 2024 list illustrates the increasing stratification of the Warhol market. Three of the top fifteen prints have an average sales price above $130,000; five have an average sales price below $20,000. Appreciation is no longer concentrated at the top of the market.
Details of Renaissance Paintings is the standout story of 2024: all three portfolios made the list, with St. George and the Dragon leading at +67%. Trial proofs from these portfolios would have also appeared on the single-print sales records list, had they been included. The Renaissance Paintings portfolio has quietly become one of the more significant opportunities in the Warhol market.
Hammer and Sickle (+42%) and Joseph Beuys in Memoriam (+41%) represent a broader recovery of Warhol’s more conceptually serious works — prints that have historically attracted European collectors and institutional buyers. Both returning to form after the geopolitical disruptions of 2022-23 is a constructive sign.
Liz (1964) and Birmingham Race Riot (1964) are among Warhol’s earliest prints and their presence on this list reflects a point the data makes clearly: appreciation in 2024 had no loyalty to era, price point, or subject. Three early 1960s prints (FS II.3, II.6, and II.7) made the list alongside three 1984 Renaissance Paintings portfolios. Collectors simply want to own Warhol.
No prints from the 2023 appreciation list returned in 2024 — a notable rotation that suggests the list will continue to evolve rather than consolidate around the same series year after year.
Single-Print Sales Records 2024
Several individual prints set new series records in 2024. The two most striking came from the year’s Print to Watch series, Cowboys and Indians:
Moonwalk
$463,550 +77%
A record eight years in the making — 77% above the previous 2016 high of $262,000. This report had predicted the rise. Future sales are likely to consistently exceed the 2016 baseline.
Teddy Roosevelt
$229,900 +207%
Sold at an art sale in Idaho, nearly five times its estimate. Previous record: $75,000 (2022).
Annie Oakley
$140,200 +116%
The only Cowboys & Indians print with a 100% sell-through rate over 25 years. Previous record: $64,900.
Chicken Noodle
$107,100 +31%
Back-to-back records, suggesting it may be separating itself in valuation from the rest of the Campbell's Soup I portfolio.
Hans Christian Andersen
$19,500 +46%
Previously trading below $10,000 for a decade, broke out decisively — a sign that collectors are discovering overlooked series as the median Warhol price rises.
Top Warhol Prints by Long-Term Appreciation: 2000–2024
The 25-Year Returns
The following list ranks the fifteen Warhol print series with the highest average sales price appreciation from 2000 to 2024. Only series with more than 25 public sales over that period are eligible. The average return of the fifteen prints on this list is 1,500 percent.
| Rank | Print Series | Year | 25-Year Appreciation |
|---|---|---|---|
| 1 | Moonwalk | 1987 | +2,525% |
| 2 | Details of Renaissance Paintings (Birth of Venus) | 1984 | +2,170% |
| 3 | Alexander the Great | 1982 | +2,052% |
| 4 | Dollar Signs | 1982 | +1,877% |
| 5 | Endangered Species | 1983 | +1,759% |
| 6 | Queen Elizabeth II | 1985 | +1,628% |
| 7 | Details of Renaissance Paintings (St. George and the Dragon) | 1984 | +1,442% |
| 8 | Sunset | 1972 | +1,307% |
| 9 | Grace Kelly | 1984 | +1,287% |
| 10 | Mick Jagger | 1975 | +1,212% |
| 11 | Wayne Gretzky #99 | 1984 | +1,091% |
| 12 | Turtle | 1985 | +1,072% |
| 13 | Flowers | 1970 | +1,050% |
| 14 | Goethe | 1982 | +1,014% |
| 15 | Campbell’s Soup Cans II | 1969 | +1,006% |
Why the 1980s Dominate
Eleven of the fifteen prints were created between 1982 and 1987 — roughly one-fifth of the years Warhol was active in printmaking. Two factors explain this concentration.
The first is condition. Warhol’s collaboration with printer Rupert Jasen Smith from the late 1970s onwards produced technically superior prints that were more likely to survive twenty-five years in good condition. Condition directly affects value, and a damaged print can fall off the list entirely — as Muhammad Ali did in 2024 following a single low-value sale from a water-damaged impression.
The second is subject matter. Warhol’s 1980s prints — Endangered Species, Moonwalk, Cowboys and Indians — feature subjects whose cultural relevance has increased over time rather than diminished. The undulation of relevance is visible in the comparison between the fifteen most valuable Warhol prints in 2000 and the same list in 2024: only seven prints appear on both.
The Unexpected Climbers
Two prints illustrate how dramatically cultural relevance can reprice a Warhol series over time. Wayne Gretzky #99 was the least valuable published Warhol print in 2000. By 2024 it ranked 11th on the long-term appreciation list, with a 25-year return of +1,091 percent. Alexander the Great was the 48th most valuable print in 2000 and is now ranked 8th, with a return of +2,052 percent.
Nine of the fifteen prints on this year’s list have appeared on it since its inception four years ago, indicating a core of consistent long-term performers. Two prints — St. George and the Dragon and Campbell’s Soup Cans II — returned to the list after brief absences. And two prints, Birth of Venus and Moonwalk, have increased their appreciation figure every year for four consecutive years.
Questions Worth Asking
What were the best-selling Warhol print series in 2024?
The ten best-selling Warhol print series by public sales volume in 2024 were: Cow (38 prints), Ladies and Gentlemen (35), Mick Jagger (28), Flash–November 22, 1963 (25), Mao (24), Marilyn Monroe (21), Myths (20), Cowboys and Indians (19), Flowers (17), and Electric Chair (17). Cow registered the largest volume increase of any series, more than doubling year over year.
Which Warhol prints appreciated the most in 2024?
The top five Warhol prints by year-over-year value appreciation in 2024 were: Details of Renaissance Paintings (St. George and the Dragon) +67%, Hammer and Sickle +42%, Joseph Beuys in Memoriam +41%, Ingrid Bergman +33%, and Moonwalk +25%. All three Details of Renaissance Paintings portfolios made the top fifteen appreciation list.
What was the most expensive Warhol print sold in 2024?
The most expensive Warhol print sold in 2024 was Double Mickey Mouse (FS II.269, 1981) at $630,000. Moonwalk ranked second at $463,550, setting a new series record 77 percent above its previous high. The average sales price across the top twenty Warhol print sales in 2024 was $280,694.
Which Warhol prints have appreciated the most since 2000?
The top five Warhol prints by appreciation from 2000 to 2024 are: Moonwalk (+2,525%), Details of Renaissance Paintings — Birth of Venus (+2,170%), Alexander the Great (+2,052%), Dollar Signs (+1,877%), and Endangered Species (+1,759%). The average return of the top fifteen prints since 2000 is 1,500 percent.
Which Warhol prints have the highest sell-through rates?
Four Warhol print series with more than ten prints at public sale in 2024 achieved 100 percent sell-through rates: Endangered Species, Birth of Venus, Campbell's Soup II, and Flowers. These represent the most liquid Warhol prints currently available on the secondary market.
What are the most liquid Warhol prints for investment?
Endangered Species, Flowers, and Marilyn Monroe consistently demonstrate both high sell-through rates and sustained appreciation. For long-term investment with strong liquidity, the data from 2000 to 2024 favors prints from Warhol's 1980s portfolios — particularly those featuring subjects whose cultural relevance has increased over time.
This page draws from the Warhol the American: 2025 Print Market Report by Ron Rivlin. For complete print-by-print performance tables, individual series analysis, the Collector’s Guide to authenticating and evaluating Warhol prints, and the full Warhol Print Market Index data, download the full report.
2025 Warhol Print Market Report
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