Winery To Use Warhol Designed Labels In A Special Box-Set

Alexa Montgomery | September 2016

Warhol Label Wine Open Boxbox of wine with warhol label

The celebration of Andy Warhol’s legacy never stops. After almost 30 years since the art legends passing, wine connoisseur’s and art lovers have the chance to toast to a new collaboration between Cuvaison Estate Wines and The Andy Warhol Foundation for the Visual Arts. “Cuvaison collaborated with The Andy Warhol Foundation for the Visual Arts, a not-for-profit leading funder of contemporary art, to create three limited edition Collector’s Box sets. The first Andy Warhol by Cuvaison Collection will be released this fall, featuring a 2014 Chardonnay from the Carneros Estate and a 2014 red Bordeaux blend from its Brandlin Vineyard on Mount Veeder – exclusively sourced from the best fruit of these two premiere vineyards. Releases in 2017 and 2018 will follow”.

In the early 1980’s, per Cuvaison Winery owner, Alexander Schmidheiny, Warhol designed screenprints for the brand in his notorious pop art fashion. Colorful, rarely seen screenprints of tiny grapes wrap around each bottle truly reflecting the brands handcrafted mission and Warhol’s revolutionary style.

This is not the first time Warhol’s success in art has translated into a partnership~a true testament to his creative prowess. Warhol and his foundation have had the privilege of working with other brands such as Absolut, Perrier, and Dom Perignon in the past however, Andy Warhol x Cuvaison is especially unique since the late artist created the artwork himself with the intention they would be used as labels for Cuvaison. The Warhol foundation is merely adding the final touches to what Warhol started.

These exclusive sets will retail for $250 and can be bought directly from the winery or through select retail locations across the US.