Life Savers 353 is one of the screenprints that belongs to Warhol’s Ads series, in which he recreated popular advertisements in his own style. The series demonstrates Warhol’s interest in the role of advertisements and consumerism in American society. Life Savers 353 is a recognizable example of Warhol’s use of color and layering. The bright colors of the popular candy against the sketched abstract boundaries represents the epitome of Warhol’s ad recreations. By using vibrant color and texturing, Warhol presents the nature of advertising and the innate need of consumption. As a result, the life savers almost come off of the page and beg the viewer to buy a pack.
Life Savers 353 by Andy Warhol as Part of His Larger Body of Work
Warhol began his career as a commercial illustrator in the 1950s. Warhol’s fascination with the commercial world continued throughout his career as an artist. As a result, he created the Ads portfolio based on popular advertising campaigns and logos in contemporary American culture. These advertisements were not simply a means to sell products, but had become an integral part of American culture. Warhol included the Paramount, Apple and Mobilgas logos in the Ads series, as well as advertisements that featured well known celebrities, such as Ronald Reagan for Van Heusen apparel.